Most people accept ads as the price of using the internet 📺
What often goes unnoticed is the amount of tracking behind those ads, especially on large, high-traffic platforms and content websites.
Advertising has quietly evolved into a system built around profiling, data collection, and behavioral targeting. In most browsers, users have no real say in how that process works, or how much of their data is involved.
Brave takes a different approach âš¡
Instead of adapting to the existing ad economy, Brave rebuilt it at the browser level.
Ads and trackers are blocked by default across the web, including on video platforms, news sites, and search results. The result is a cleaner and often faster browsing experience, without extensions or manual configuration.
From there, Brave introduces something optional. A clear choice for users 🪙
Through Brave Rewards, users can choose to see privacy-preserving ads and earn $BAT in return.
Ads appear only in defined places like notifications, New Tab, Brave News, or search. Users control ad settings, while matching happens locally on the device without tracking or profiling.
Users who don’t enable Rewards continue browsing with ads and trackers blocked by default.
Brave also includes a native crypto wallet for Web3, along with a native integrated Brave VPN for users who want stronger privacy and protection while browsing the web.
What $BAT Is Used For?
Basic Attention Token ($BAT) is the currency that enables this optional exchange between users, advertisers, and creators.
• Users can earn $BAT by choosing to view privacy-preserving Brave Ads
• Users can use $BAT to support verified creators through Brave Rewards
• Advertisers use $BAT to fund Ads campaigns, with rewards distributed based on user attention
$BAT is not a governance token and does not grant control over the browser. Its role is to facilitate value exchange within Brave’s advertising and rewards system, and has a fixed total maximum supply of 1.5 billion tokens, with no ongoing inflation or additional minting.
